Why Blessing Ceremonies Became So Popular?

This season my event agency ITALEA has received many requests for a Blessing in Italy. The ritual of exchanging vows is common among couples who are already married and want to declare their feelings once again.

I see the reason for the increased demand for Blessing in Italy in the following. During the COVID-19 pandemic many couples went through a real test. A long quarantine stay in a confined space, illness and passing away of relatives and friends took its toll on everyone. These events test the couple's power, and those of them who have gone through this harsh lesson realise that their feelings have become stronger and the relationship has cemented.

Blessing is a much more intimate ceremony, usually performed in a smaller circle of only the closest people. It looks similar to a symbolic wedding ceremony, which the wedding planner arranges in villas, castles, beautiful hotels, overlooking the city or picturesque landscapes, sea or lake. During the blessing ceremony, couples renew their vows, say important words, exchange rings again. 

I'm sharing with you some photos from the last Blessing ceremony that I've arranged in Florence.

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