In the 20th century, Swarovski unleashed incredible opportunities for designers of haute couture. The “Aurora Borealis effect”, developed with Christian Dior in the 1950s, gave crystals a mesmerizing opalescent finish and the fashion world new creative possibilities. The crystals graced the silver screen in the century’s most iconic films such as “Diamonds are a Girl’s Best Friend” and “Breakfast at Tiffany’s.” On May 19th, 1962, Marilyn Monroe sang to the American President in a flesh-colored gown covered in Swarovski crystal, which was auctioned off in 1999 for 1.26 million dollars.
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