Your skin deserves natural ingredients, it just shouldn't be at the expense of achieving the look you love. Until now choosing natural makeup meant tolerating poor performance. Clean makeup ingredients equaled weak pigmentation and color payoff. There was a gap between the function and the formulation. We created Antonym beauty to bridge that gap; a natural makeup line that offers professional level performance without compromising the integrity of the makeup ingredients. We call it gentle face fashion, a philosophy of kind ingredients with strong performance. Our philosophy has been embraced by consumers, top makeup artists, celebrities and media, who have turned to Antonym as their go-to high performance clean makeup brand. “The color lasts hours yet feels moisturizing.”—InStyle “We were shocked at how pigmented this palette was and how well it blended together.”—Cosmopolitan “Antonym is one of Elle Magazine Green Stars.”—Elle
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