Shel Couture

Shel Couture



Shel. Couture is a magical bespoke bohème-infused jewelry brand, founded by Shelly Duke.  Shel studied interior design at Texas Tech University, which is where she began developing her eye for proportion, scale and materials.  Inspired by her travels, Shel’s collection also continues to evolve with the natural ebb & flow of life’s experiences.  Shel Couture evokes the wild tribal goddess spirit, counterbalanced by a sweet softness and love inherently in all of us, man and woman.  As a mother of two working from home during these challenging times, Shel continues to be moved by every connection she makes, cherishing each persons individual contribution to the world.  Shel has a passion for change and knowledge, while maintaining authenticity and staying true to herself.   Shel. Couture is about bringing that energy together, through day by day interactions and practice, one moment at a time.  Shel.’s talented team of craftsmen and artists can be seen in each delicate, hand-made piece, always focusing on sustainability.  Wearing Shel. Couture is about expressing a beautiful soul, and exuding luminous strength and radiant love.  It is also there to remind us that we must be vulnerable & open to receiving with grace.  While playing on the beaches from the Hawaiian Islands to St. Barths, or attending a glitzy Parisian soirée, Shel. Couture offers statement pieces that can be worn for any bohemian's journey!  Shel welcomes ideas and input at any level, and would love to hear from you with any fun you may have planned for your wedding day, or any occasion.  All pieces are one of a kind & made to order with a three to six week lead time.  

3 Reviews for Shel Couture
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Shel's concierge style jewelry design and creation process was perfect from start to finish. We talked about the style of engagement ring I was looking for and she quickly made our custom piece come to life. Shel treats you like a friend and truly cares that you are 100% in love with what she designs. Shel Couture creates one off pieces with special personal touches that you simply don't get at retail stores (plus a way better value). I will not make any jewelry purchases in the future without sitting down with Shel at her awesome beachside design studio. Thanks Shel!

Jan 20, 2021
Nico Wallace
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Shel worked with me to create the most gorgeous chandelier earrings in citrine and gold for my wedding to the love of my life! Her turquoise mala with a coqui frog totem accented so beautifully against the citrine of the earrings. Her designs are original and elegant. Shel herself, is a treasure. Her heart is deep and she is boundless optimism and kindness in human form. If you want a gorgeous wedding day with personal touches, then get Shel involved pronto! Her prices are so great when you compare them to what you get from traditional wedding ring/jewelry store franchises. Her collection is already timeless, but if you want to make something custom, she is so easy and fun to work with. I'll be going back to Shel to make some custom heirloom pieces for my baby girls!

Jan 09, 2021
Sarah Cerri
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Shelly is amazing! She is so talented and spews nothing but positivity and grace. She is kind, sweet with a gorgeous soul. I met her at my daughters school and she made me the sorceress set! I’m in love with it and all her unique and stunning jewelry. I wish I could have one of everything. Xo Sarah

Jan 08, 2021